When you have a website, you constantly think of ways to rank it higher on Google and other search engines. Many businesses hire the services of a digital marketing company for this purpose. On the website, adding schema markup is one of the most effective ways to ensure that Google understands your content accurately.

There are different ways in which a website could grow using schema markup. One of the best ways in which one could benefit from schema markup is by incorporating ‘entities’ in it. This will make it easier for Google to get a comprehensive idea about the important topics or subjects in your content.

Purpose of Using Entities in Schema Markup

Some people might wonder why one should add entities in schema markup when the organic language processing abilities of Google are good enough to help it understand the nuances of the content of the website.

The reason why we need to include entities in schema markup is that writers and AI often struggle to communicate things accurately and figure out the meaning, importance, relevance, and context of the different topics in an article.

When you go to a restaurant, you might want to order a dish you have never tried before. Since you have never tasted this particular dish before, you have no idea what to expect from it. You will be able to form an opinion about it only once it arrives and you get to have a bite of it. These days, many restaurants are implementing a technology that helps customers smell or see the dish they have ordered through a visual medium before it is ready to be eaten.

When you use entity schema, you give Google an idea about the elements that are a part of your article. This will result in Google figuring out which are the most important topics in your article. When this happens, you won’t have to worry about keyword placement and do not need to get stressed about whether the article is SEO-optimized or not.

By using entities, a business or an individual can improve their website or content’s relationship with Google significantly. After identifying the most important or relevant entities for an article, one can include them in the schema markup.

• Analyze The Article

The first step involves copying and then, pasting the text in the article into a tool like TextRazor demo and hitting the ‘Analyze’ button.

• Identifying Entities

The second step involves going to the results page and screening the top topics or entities ranked in order of their relevance. This list can be seen on the right sidebar. If the topic has a very high score, it means it is highly relevant to the topic. You have to work towards doing a proper review of the list and find out how relevant the different topics are.

One has to be careful about the kind of primary and secondary entities one is using as they will play an important role in the ranking of the website or content. If your primary entity is ‘hospital’, the secondary entities would be ‘doctors’, ‘nurses’, medicines’, ‘injection’, and so on.

• Retrieve URLs

Now, you have to trace a sentence featured on the left side of the results page that has the first entity. Once you select the Entities tab, it will show a list of all the entities present in that particular sentence. You have to copy the URLs for this particular entity and keep them temporarily in a spreadsheet or document.

After this, you have to right-click on the very first entity you find in the list and copy its Wikipedia link. Now, you have to trace the corresponding Google entity and copy its ID. You can now verify the entry. For every entity featured on your list, you can follow this process.

• Incorporate URLs

After sourcing out the Google, Wikidata, and Wikipedia URLs for each entity, one has to work towards integrating them in a JSON schema referred to as ‘about’. You should be able to find it in the main schema.

• Integrate Schema in WordPress

In this crucial stage, you will need to do things with a certain amount of accuracy. If you do not possess enough technical knowledge, you should consider taking the help of a professional programmer. Here, you have to add a PHP code that will be able to store all the entities and their associated schema markup.

Conclusion

A lot of individuals and businesses feel stressed about their content not getting enough visibility on Google. If you speak to the representatives of any leading SEO agency in Abu Dhabi or elsewhere, they will tell you that using entities in the schema and making your content more accessible for Google and your potential readers is one of the best ways to do it.

Get in touch with Goldman SEO Abu Dhabi.