Whether a website is owned by an individual or a company, they want it to rank high on Google. If it’s a new website, the best way to get some traffic on it is to ensure that it ranks well on search engines like Google. Having a high Google ranking is important for older websites as well. Most businesses hire the services of digital marketing agencies to carry out practices or activities that would result in their websites getting a high Google ranking.

Businesses pay digital marketing companies for services like search engine optimization or SEO to enhance the quantity and quality of traffic coming to a website. Through SEO, agencies ensure that a website gets a lot of traffic organically. There are, of course, several other ways to ensure that a website gets a high ranking on Google.

Here are 10 easy ways to rank your website higher on Google:

• Use LSI Keywords

One of the most advanced SEO methods involves the use of latent semantic indexing or LSI keywords. These can be best described as keywords that have a direct connection with a main keyword and are considered to be semantically relevant. If the primary keyword on a page or website is banking, then the semantic keywords would be credit cards, loans, insurance, and others.

• Find Out Search Intent

In the digital world, user intent is divided into four different types, informational, navigational, transactional, and commercial. While navigational search refers to the search for a website, informational search is looking for knowledge. Commercial search refers to looking for reviews for a product before buying it and transactional search is finding the right marketplace for a product.

• Create Engaging Content

A website consists of multiple pages and the content on them plays an important role in attracting visitors. From getting qualified content writers on board to hiring experienced graphic designers, a business does a lot of things to ensure the content on its website stands out and registers an impression.

• Keep Titles Short

Every webpage on a website would be defined by its title. The title of a webpage is extremely important as it gives readers or visitors an idea about what one should expect from it. Apart from being catchy and informative, the title of a webpage should also be short. If the title is too long, it won’t rank well on Google.

• Optimize Links

The various links on the website should be placed strategically. One must also ensure that every link is functional or working properly. Many times, visitors come across broken links, and that puts them off. Broken links also lead to a website not enjoying a high ranking on Google.

• Reduce Bounce Rate

When people spend very little time on a website and get back to the page showing the search results, Google detects it almost immediately. This leads to Google believing that the website is not appealing to the visitors and therefore, it would not rank well on the search engine. To ensure this doesn’t happen, you have to find ways to stop visitors from ‘bouncing’ off your site quickly.

• Offer Valuable Data

A lot of businesses have websites that are filled with fluff or information that doesn’t have any value. There is a higher chance of people visiting your website and helping it rank high on Google when you put up data or information on it that proves to be of some value to them. For instance, if a food website features a lot of recipes, many would want to visit it.

• Invest in Audio-Visual Content

Audio-visual content has more takers than those who consume text. Even if your website is driven by text and doing fairly well, having some audio-visual content on it would help it get more visitors and rank higher on Google. By hiring professional digital marketing services, you can ensure that the quality of the audio-visual content is good.

• Track Your Website Mentions

The more your website gets mentioned on the internet, the higher will be its ranking. If you run a college and it has an official website, many educational websites could mention it in their blogs or articles. If you set up a Google Alert, you will find out every time somebody mentions your website or company’s name on the internet.

• Promote on Social Media

One of the most effective ways to promote a website is to market it through social media pages. A business usually promotes its website through its own social media handles. However, one can also pay or collaborate with social media pages with a strong following to promote the website. This will help in increasing the traffic on the website and ensuring that it gets a high ranking on Google.

Conclusion

Even today, most businesses fail to realize that their search engine ranking positions have a direct impact on the organic traffic they get. In today’s age, when there is so much content online, it has become all the more important for a website to have a strong ranking on Google. If you happen to look for an SEO company in Abu Dhabi to get your website to have a higher ranking on Google, you should get in touch with Goldman SEO Abu Dhabi.