Planning is crucial in case of website revamp to ensure that SEO ranks are not lost. More than that, the aim is to improve SEO. Are you worrying about how to change a website’s design and layout without losing its SEO ranks? If you go for a website revamp, it can bring in multiple benefits for an online business. But how can a website revamp bring in bad news for your website’s online ranks? Let’s find out.

If unique changes on the website fail to bring in new leads and sustain the online business position, some critical factors are missing. The obvious one is SEO disaster, ruining the overall website rank.

However, the negative effect happens due to URL restructuring, domain changes, content optimization, and others. If you don’t want your website to lose what’s been achieved previously in terms of SEO after a redesign, the following part will be helpful.

Keeping the Basics Right: SEO and Web Design 

Before planning a better web design, consider the current SEO rank and where you want it in future. It will help keep in mind that you need to maintain the online rank and so the vitals to consider are:

• Common problems that show up during redesign
• Understand what works best for high website rank
• Having knowledge of what will change in the new design

You may jumble up things if you want to retain traffic. Rather, aim towards improving SEO for better outcomes. Focus on what’s currently working for the website and try to retain it while redesigning. So, work on SEO strengths and weaknesses that help improve it.

Checklist 

If you want the redesign to go smoothly, ensure the process includes all necessary actions at every stage. It needs careful planning and execution to ensure the best of website ranks.

• Audit the Existing Website 

Analyse the website’s current status. Check the key performances that result in high conversion and bounce rates. Before the makeover, mark the website’s online position. Use the keywords on SERPs, before and after, for thorough evaluation.

• Deciding on Website Revamp Goals 

It is essential to decide how you wish to see the new website—working on user engagement, experience, bounce rate, conversion scale, mobile-friendly website and others.

• Maintain Content Quality 

Focus on social content used and incorporate keyword-rich content that drives high value. Try to preserve it during redesign, without impacting SEO. Do effective keyword research and implement the right one in the content for positive returns.

• Handle the URLs Carefully 

Start by having a list of old, new and common URLs to avoid redirecting. Using a poor or wrong link is equivalent to losing potential traffic. Redirect the old to the new ones and test the new ones by running it with the new layout.

Test and try an element if you are confident with its performance.

• Work on the XML Sitemap

It indicates a root file in the website, comprising all links to webpages. It also determines the parameters that search engines use to filter out your website among the rest.

• Optimize Page Elements 

Optimize the current elements with the older ones to ensure there is no damage to website rank potential. It is also essential to maintain content relevance to ensure that it meets the purpose of your target audience.

Don’t Forget to Test After Site Revamp

• Monitor Website Ranks 

If there is a change in URL, content or layout, it impacts website ranks. A thorough monitoring after website design can fix it right away. Moreover, improper links and slow-loading pages are some elements that need an immediate fix. No means should impact the website’s search visibility online.

• Track Organic Traffic 

Track user behaviour, engagement and bounce rate, with duration for how long they stay on the website. Using Google Analytics can give suitable outcomes.

This step assures the site’s optimisation is afloat and can bring in better leads. Planning is crucial and can prevent major issues from cropping up in the new designs. A well-thought can effectively facilitate the benefits of search engine performance for a website.

Try to get rid of the errors. Don’t forget to measure the performance before and after the redesign to measure the changes better. Take the redesigning risk if it is rewarding and helps businesses achieve higher ranks. You may also seek assistance from SEO services. The expert can identify the loopholes affecting the web page’s SEO and fix them correctly.

What’s the use of website redesign if it cannot boost website rank and bring in better business? Incorporate the best strategies now to retain high ranks, helping your business float online. Get in touch with Goldman SEO Abu Dhabi.